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Guest Blogging to Improve Your SEO

Guest blogging has been deemed a vital part of business’ SEO strategies, as guest posts endorse brands in more ways than one. Since 76% of editors aim to post around 1-10 guest blogs per week, now more than ever is the perfect time to get your creative juices flowing to get your brand out there and increase SEO. Take…

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How to boost local SEO

Local SEO is a search engine optimisation strategy which directly targets potential clients who are geographically close to the business’ outlet. By employing a local SEO approach, you are making yourself known to a target audience which can conveniently reach your business, resulting in a higher possibility of them choosing your brand for your products/services. Take a look at…

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How to track your website’s SEO performance

Google’s best kept secret is the way it displays search engine result pages (SERP) to people who are searching for something. So it's important to know where in the list of results your website appears to searchers in order to make sure that it can be found by people who are looking for a service or product that you…

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What is SEO and Why is it important?

What is SEO? SEO is a term used in digital marketing which stands for ‘search engine optimisation’. Plain and simple, the ultimate goal of having good SEO is ranking #1 on search engines such as Google. It refers to the use of certain terms and phrases in one’s website which search engines utilise for page positioning, which generates traffic…

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Facebook disabling features in Europe – Will you be impacted?

Facebook notification within it's platform informing users about features being disabled From December 21, 2020 Facebook is disabling some very important features which advertisers are currently using to target audiences. This is to ensure that Facebook platforms are inline with ePrivacy changes put into effect by the European Union in order for the tech giant to comply with new…

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How to keep your business afloat during Covid-19

Today’s way of life has changed drastically. Non-essential establishments have been forced to close down and now need to look into new ways of reaching customers to keep their business afloat and keep sales coming in. Software houses and web developers are currently in a bidding war promoting the idea of building an online shop quickly. In turn, companies…

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Super Bowl LIV – Adverts

Last night the Kansas City Chiefs beat the San Francisco 49ers to win the Super Bowl 2020. Their comeback is the Chiefs' first title win in more than 50 years, in what is considered the most popular match in American Sports. We don't really follow this popular sport but, we do get excited about the yearly Super Bowl Final…

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Be present on Google – Here’s How

Everything is online. You shop online, communicate with friends and family members, and so much more. Google is currently the top most used Search Engine – it makes up for 85% of all internet searches and suffice to say, it’s becoming ever more important to ensure your business is present on Google’s Search Engine Results Page (SERP). Here are…

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Digital Marketing Trends to look out for in 2020

Nowadays if your business does not have online presence, you might as well close shop. With the popularity of social media and the convenience of online shopping, your audience can easily be found on the web, making online marketing key to generate sales and to raise awareness for all businesses. So what digital marketing trends are in store in…

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Are you ready to TikTok?

The social video sharing app TikTok has recently boomed in popularity among the Gen Z age group in Malta. The app allows users to create short videos of up to 15 seconds whilst applying filters, music overlays, lip synching, duet collabs and combining clips of up to 60 seconds. This Chinese-based app has quickly grown to over 1.5 billion…

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