Everything is online. You shop online, communicate with friends and family members, and so much more. Google is currently the top most used Search Engine – it makes up for 85% of all internet searches and suffice to say, it’s becoming ever more important to ensure your business is present on Google’s Search Engine Results Page (SERP). Here are our tips to ensure you can be found on Google’s SERP.
Claim your Google My Business
Google My Business is a free online tool which allows you to place important information about your business such as location, services, and opening hours. By creating a Google My Business Account, your business will become more visible when someone searches for you or your services, thus increasing your Google online presence. Google Map Search features (such as ‘restaurants near me’) will ensure that users are able to locate your business on the map. Users are also able to leave reviews and rate your business thus giving clout to your brand.
Invest in Google Search Ads
Sometimes, when competition is rife, it is difficult for your business to show up at the top of a Google SERP. That is why it is important to invest in Google Search Ads. Search ads allow your business to show up at the top of Google’s SERP – you can also enable your business to show in Google’s SERP when a web visitor searches for your competitor.
Make use of Google Display Ads
People are constantly online – reading blogs and newspapers, listening to music and, at times, even playing games. Therefore, it is important to be visible where your customers are present. A Google Display Ad allows you to place an advert across different websites and mobile apps – including YouTube. Such ads are particularly effective for branding and promotional offers. They can also be targeted to a particular audience.
Improve your website’s SEO
Your website’s Search Engine ranking will determine the ease with which current and potential customers can find you when they search for you. By ensuring you have good SEO, you are more likely to come within the first 10 listings on Google Search. You can improve your SEO score by improving your site speed, adding backlinks, creating ALT tags, and many other factors.